Saturday, 03 February, 2018

AFP looks at Iran’s Women Makeup

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AFP correspondent, Cyril Julien, has written a report on Iran’s women #makeup.
The following are excerpts from the report:

- Everyday wearing of makeup is probably more common in Iran than in some liberal western countries.

- With a female population of more than 38 million, Iran is the second-largest cosmetics market in the Middle East in terms of revenue, behind Saudi Arabia, and the world’s seventh biggest.

- Tina Zarinnam, 30, a fashion designer says that Iranian women wear makeup as soon as they get up in the morning. Even if they feel ill, they know that they must look beautiful in the street

- The French luxury brand Lancome recently announced a return to Iran after decades away, inviting around 400 industry types and artists to one of the biggest hotels in Tehran to celebrate its comeback.

- It was the first time since the 1979 Islamic revolution that a major Western brand — Lancome is the number one luxury line of the L’Oreal group — had been launched with such fanfare.

- Makeup professionals estimate that Iranian women buy approximately one tube of mascara per month, dwarfing the one every four months bought by the French.

- Lancome is presented in Iran by the Safir perfume chain, a leading official distributor of beauty products. Created in 2010, the chain now has nearly 20 branches across the country.

- A brand representative says that Iran is a booming market, which is roughly several hundred million dollars.

- Wearing makeup does not violate the laws of the Islamic republic, however, because Islam does not prohibit perfumes or cosmetics.

- Tastes in makeup vary in different parts of the country. In northern Iran, a coloured mascara and perfumes with a flowery fragrance is preferred, while women in the south tend to buy black mascara and stronger, more musky perfumes.

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